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Photo by Stephen Jay Lunsford

 

Dubois Main Street, Inc. Goals

  • Building sustainable retail/commercial activity
    in the town by providing assistance and
    educational opportunities for small business
    owners;
  • Increasing the number of shoppers and
    visitors to Dubois through the development
    of a strategic marketing plan for the
    community;
  • Developing awareness, support and
    participation of small business owners;
    residents, volunteers and committees to
    pursue the program’s overall mission
    and vision.
  • Enhancing the image of the downtown
    as a dynamic destination community
    while retaining the town’s rich history
    and culture;
  • Creating a sustainable revenue source
    to support the goals of the Dubois Main
    Street Program

 

2010 Programs

Destination Dubois is a locally sponsored marketing campaign organized in 2005 by Dubois Main Street  to determine how the Dubois lodging tax dollars would be spent.  According to the by-laws of this county based program (TAD - Tourism Asset Development Program) the monies are distributed to the Wind River Visitor's Council which in turn allocates these funds to the individual towns where the dollars are collected.  These funds must be spent on marketing for the community outside of Fremont County.  Also according to the by-laws, the funds must be managed and dispersed by a 501c-3 organization.  In Dubois' case since 2005,  the management and disbursement of these funds was entrusted to Dubois Main Street.  These funds are only used to market Dubois outside of Fremont county and do not fund the Main Street Program.
 
Because the group is sensitive to how the funding is allocated and to whom, the committee is comprised of the Dubois organizations who would most benefit from these marketing dollars and consists of the following individuals representing the following organizations:
 
Rick Collignon-president. WRVC
June Bonasera-Dubois Main Street, WRVC( TAD program administrator)
Norma Williamson -Dubois Museum
Suzan  Moulton-Bighorn Sheep Center
Sandie Leseberg-Dubois Western Activities Organization
Inez Brandt- Dubois Chamber of Commerce
Michel Burdick-We Do Events
Twila Blakeman- Headwaters Arts and Conference Center
Lu Beecham- Never Sweat Recreation Board
Sally Jardine - Needs of Dubois
 
This group meets in November of each year and is asked to bring budget numbers for advertising their organization or special event for the following year. Proposals for collaborative marketing opportunities such as Yellowstone Journal and Wyoming Travel and Tourism are also brought for consideration to this annual meeting.  All present discuss, decide and vote on how much to spend and where to spend it for the following year.
 
For 2010 the group voted to invest the approx. $32.5K budget ( comprised of $22K WRVC funds and  $10K in private donations-fund raised through $250 donations by Destination Dubois partners) in the following manner:
 
  • Advertising for Dubois in the  Wyoming Traveler's Journal and www.wyomingtourism.org
  •  Collaborative Advertising for Wind River Country, including Dubois,Lander and Riverton  in Yellowstone Journals "99 Things" and www.yellowstonepark.com
  • Advertising for Dubois in Ultimate Wyoming Guide and www.ultimatewyoming.com
  • Advertising in SnoWest Magazine
  • Advertising in True West Magazine's 2010 Source Book
  • Marketing dollars for annual special events including Winterfest, Dubois Rodeo, High Country Poet's Gathering, etc.
  • $700 towards a new community project

Article in Winter 2010 Peaks and Plain s Magazine developed  by Dubois Main Street.







Dubois promotional video - funded in part by Destination Dubois
 
Dubois Museum video- funded in part by Destination Dubois
 

Dubois Main Street, Inc. will facilitate Dubois  business owners' enrollment in Jon Schallert's Destination University  in the spring of 2010. Check back soon for additional details.

 

 


 

Dubois Historic Walking tour and Shopping Guide, produced in partnership with the Dubois Museum & The Wind River Visitor's Council will be edited, re-printed and distributed in 2010. Click here for a downloadable copy.

 



 

 


 

Continued production & distribution of 6 E-newsletters in 2010.

 

 

Dubois Main Street
PO Box 1773
Dubois WY 82513
DuboisMainStreetProgram@gmail.com