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How Fremont Ohio is Reinventing Its Downtown
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Our Community Reinvention Program is designed to help entire communities turn themselves into a Consumer Destination. Read how the Croghan Colonial Bank of Fremont, Ohio has committed to helping their local businesses by participating in our Community Reinvention Program in 2010.
"The Croghan Colonial Bank is a recognized leader in community banking throughout Northwest Ohio. Their business model is based on the understanding that when the company's clients, employees and communities are financially strong, the company is too.
As the Marketing Director for a small regional bank, I have the responsibility to make sure everything we do measures up to the mission of the bank. That includes how we spend our marketing dollars. In that regard, our mission is to support the financial well-being of the clients and communities we serve.
It costs $11,563 to run one ad in all our market papers telling people how much we support our local community. It costs $10,500 to send 6 businesses through Jon's COMMUNITY REINVENTION PROGRAM. So, do we run an ad telling people how much we build our local communities or do we actually build one? I think the choice is clear on which is actually more aligned with my company's mission. So, I created the 'Croghan Colonial Bank Small Business Reinvention Scholarship'. In this tough economy, is there really any better way to grow my company than to help others grow theirs?
Michelle R. McGovern, Marketing Director, Croghan Colonial Bank, Fremont, OH
This community will be sending a group of business owners to our March 2010 BootCamp. When their business owners return to their community, they will receive 6-months of follow-up consulting with Jon designed to help the entire community learn techniques to draw consumers to their downtown. PLUS Jon will go to Fremont, Ohio to conduct a 90-minute seminar for their entire community and surrounding areas for no fee. Learn more about The Community Reinvention Program by clicking here. |
Quote of the Month |
"I can't understand why people are frightened of new ideas. I'm frightened of the old ones."
John Cage, American composer |
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 Welcome to our December Reinvent Your Business e-Newsletter, sent exclusively to subscribers who want to turn their businesses and communities into Consumer Destinations.
Be sure to read my Tip of the Month, answer my Trivia Contest question, and sign up for viewing my free online workshop. All in this issue! |
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Tip of the Month
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This month's Tip comes from my free online workshop that I am conducting this Thursday, December 10th! This is Tip #5, and it is just one of the tips you will learn if you sign up for my no cost, online workshop: "18 Keys to Driving Customer Traffic and Sales in December through January in Your Business". Click here to get registered now!
On to Tip #5: "Let Customers Know Why It's Good They've Come In Your Doors". It's not enough these days to simply say "Hi, welcome to our store." You should have a reason why your business is the perfect spot for them to have entered. That doesn't mean every day has to be some kind of Open House celebration-event. It just means that you should be prepared to tell customers what they are going to find today when they are in your business.
It could be that you have a new arrival of product, and they can be one of the first to see it. It can be that you have just started a contest, and aren't they lucky they get to be one of the first to register. It can be that today you have new sale product on the close-out table, and they get first choice. You get the idea. You have to create a reason for the customer to walk in. You as the owner have to create a reason that your staff is excited enough to convey. If you don't have a reason, don't expect your customers to find one on their own. You create the excitement, you create the event, and you cause the customer to feel that they are in the right place.
Or, you can say: "Hi, how are you?" just like everybody else and give the customer no reason to be excited that they've come in.
The choice is yours. |
Announcing 2010 Destination BootCamp Dates |
We're excited to announce our Destination Business BootCamp dates for 2010:
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March 16-18
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June 15-17
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Sept 21-23
Business owners seem to be planning ahead and looking forward to a better 2010 because we're already getting people reserving space for our 2010 BootCamps.
BootCamp graduates across the country are continuing to report sales increases by using my Destination Principles they learned at the BootCamp. We hope you'll find time to join us at one of our BootCamps to learn some of the techniques and tactics to help increase your sales, customer traffic, and set you apart from your competition.
"In 9 months we attained a 64% increase in sales"
John Kramb, Adams County Winery, Ortanna, PA
"Many people look at other successful businesses and wonder 'How do they do it?' Jon Schallert shows you how!"
Stewart Thompson, Martha's Bloomers, Navasota, TX
"Jon is very specific in providing a road map to make the changes we haven't even done 1/3 of the suggestions Jon's given us, and we were able to take our business nationally in 3 years, and had our restaurant featured on The Food Network"
Carrie and Greg Ehresman, XXX Family Restaurant, West Lafayette, IN
"Get ready for an exciting ride. Light bulbs going off all day! Awesome!! Highly recommended - A must!"
Alice Cunningham, Olympic Hot Tub Co., Seattle, WA
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Enter Our Monthly Trivia Contest! |
 No one correctly answered the question last month about the two Signature items (items only served at one place) that are both created and served by this restaurant. The correct answer was the Oinker's Lounge & Grill in Atlantic, Iowa is the home of two Signature Products, the Oinker Burger (a pork patty shaped like a pig) and Oinker Sauce (with their infamous tag line: "It's that other sauce.") Both Signature Products are proudly advertised on the sign on the building. If you are ever on Interstate 80, make sure you veer off the road, drive south, and take in Oinker's and Atlantic, Iowa. A really great place!
OK, on to this month's trivia question which involves a favorite holiday song. Ready? Here you go:
Who yelled "Stop!" to Frosty?
Just click here to send in your answer and you could win the book Think Big, a great book to stir your creative juices and help your business grow. |
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