Reinvent Your Business e-Newsletter

from Jon Schallert, Destination Expert
February, 2011
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In This Issue
Free Webinar!
Quote of the Month
Tip of the Month
Save $200!
Trivia Question of the Month
Join Our Mailing List!

Free Webinar, Available until Monday, February 14th

Last week, I conducted my annual free webinar to help business owners.  If you missed it, you're lucky, because we decided to archive it, since so many people experienced bad weather last week right when the webinar was being shown.

Here's what you missed and what you can still watch, if you go online before Monday, February 14, when we make this unavailable.

The webinar you missed:  "Jumpstart 2011:  12 New Ideas and Powerful Tools to Grow Sales and Eliminate Headaches in Your Independent Business." 

Here's what you'll learn, if you watch it:

Four (4) key questions you as an owner must ask about your business if you want to have any chance on improving your business above your previous year's sales.  We know the economy's coming back, but wouldn't you like your business to accelerate more quickly than the mass of post-recessionary businesses?

One (1) key change you must make as an owner if you want to build your business into something that has value that you might actually be able to sell one day.

Four (4) key technology tools (3 are free), that you must be using in 2011 to stay ahead of your competition and to simplify the running of your business.

The simplest promotion that you can run during low traffic time periods that costs you nearly nothing, gives up minimal profit margin, but your customers will love it and think they are getting a ton!

One (1) new behavior that you can immediately implement in any size community that will give you better ideas and help you come up with better decisions than you could ever do on your own.

One (1) New Media marketing tool that can instantly raise your business website's search engine rankings, and help you land free publicity at the same time that most of your competitors never will have used.

Add all these points up, and you get twelve tools, tactics, and tips that you'll leave with after this webinar.

If you missed this free webinar last week, but would still like to watch it, just click here to sign up.  But remember, the link disappears after Monday, February 14.

Quote of the Month

"The man who has ceased to learn ought not to be allowed to wander around loose in these dangerous days." 

M.M.Coady

 

JonThis is your February Reinvent Your Business e-Newsletter, sent only to subscribers who want to turn their businesses and communities into Consumer Destinations. 
 

This newsletter's going to be short and to-the-point.  This month, I have several ways you can grow your business that are entirely free, and a special offer where you can save $200.  What are you waiting for? Get reading!

Tip of the Month:  Don't Be a Shoveler!

At our Destination Business BootCamp, one of my favorite chapters to teach is how entrepreneurs and owners must attain a balance as the leader of the business to maximize the potential of their business.  Without a doubt, it's the chapter where the owners in attendance do less talking and contributing than any point of the BootCamp, and I know why.  During this chapter, I hammer home the point that owners must quit operating as Mom and Pop business proprietors and instead, must start running their businesses like a CEO would run their company.

Click here to read the rest of this blog post and to learn the most damaging owner behavior that causes great businesses to stagnate, and good businesses to close.

Save $200: Early-Bird Registration on our March Destination BootCamp

I just got off the phone with a retailer who wrote a 39% increase for the month of January.  Another one called and he wrote a +20% increase for December and it's holding firm this month.  Last week, a retailer told me that she was up in December 20% over 2010, and up over 50% higher in January, while being closed for 10 days!

All these good reports make me feel great, but this letter is the one that really got me:

"Jon, I credit your BootCamp with helping us jump start our business. Before attending your BootCamp, we were kicking around the idea of retiring.  Now we have a new perspective and hope for the future."

If you've been thinking of attending our BootCamp, now's the time to attend, and to grow your business up.  Plus, here's a one-time incentive that will save you $200:

For the first time in 9 years, we are offering an Early-Bird registration discount to our March 15-17 Destination BootCamp, held in Longmont, Colorado.  Register by February 14 for our March BootCamp and receive a $200 discount off your tuition cost.  This is only for our March class (not applicable to our June or September classes).  Our March BootCamp is traditionally our smallest class, and if you have ever thought about attending our BootCamp, now's the time. 

This offer is only applicable to single, full-priced BootCamp registrations, and the $200 discount cannot be applied with any other discount, nor can it be applied to the Community Reinvention Program.

If you are a business owner, and:

You are NOT generating the sales you want, and

You are NOT happy about it, and

You know that something has to be done to your business, BUT you're out of ideas, and

You've ever thought that the whole "start your own business" idea of yours was ONE BIG MISTAKE, 

... get yourself to Colorado in March.

Take it from this BootCamp attendee, Ann Meeker, from Muscatine, Iowa.  Ann and I emailed back and forth for years, with me encouraging her to come to the BootCamp.  Then, last year, she attended and here's what she said afterwards:

"The BootCamp is the single most important thing a business owner can do for their business. The BootCamp separates 'the men from the boys'. Decide what you want. If you want success, fun and excitement in your business life, GO TO THE BOOTCAMP!  There wasn't a single minute when I was bored or my attention wandered. Sell your jewelry, borrow money from your ex, do whatever it takes to get there!  I spent 23 years in the corporate world and attended lots of seminars, "universities" etc. I never used the junk they told me. After attending the BootCamp I feel like I've come through purgatory to heaven!"

Don't miss this one-time opportunity to save $200, and the chance to reinvent your business into the business want.  Quit thinking about it.  It's time to grow your business UP by clicking here to register now!

Enter Our Monthly Trivia Contest!

Answer this month's trivia question correctly and you will receive the book: Never Quit:  There is Always a Way - Over, Under, Around or Through, the perfect book to inspire you in the New Year.

 

Who said: "Genius is 1 percent inspiration and 99 percent perspiration." 

Hint:  This American genius was born on February 11, holds 1,200 patents, and would have been 163 years old this Friday.

Good luck!

 

Click here to submit your answer!

A friend of mine used to say "There are no accidents".  When I was younger, I didn't understand him.  But after you've lived a while and been in business for yourself for years, I started to grasp what he meant.  We are where we are today because of what we've done in the past, and that's just where we should be.  If you have made it to the end of this newsletter and you need help with your business, our company can help you, just like we've done for hundreds of other small businesses for the last 15 years.  Give us a call.

Jon Schallert, President
The Schallert Group, Inc.
www.JonSchallert.com & www.DestinationBootCamp.com
 and the ONLY online and mobile social networking/training University for business owners
Read our blog at www.DestinationUBlog.com
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